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Feb 22, 2021

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Jesse Itzler only eats fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." In fact, he doesn't even have a box. The author of the New York Times bestseller, Living with a Seal, co-founded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. 


In this episode, Brad and Jesse break it down surrounding one’s drive, persistence, relationship with self and how important your attention to wellness is. Listen in for several bombs dropped!


00:00 Intro

01:49 Jesse’s running game

03:52 How can someone emulate Jesse’s drive

07:50 Bomb One: Find the balance to be happy

10:26 If you do not follow Jesse do it now! @jesseitzler

17:16 Jesse’s first demo was his voicemail

20:17 Bomb Two: We are all one referral, introduction, and relationship away from our lives changing

23:36 Get Jesse’s books including “Living with a Seal”

24:00 Billion Dollar Show Idea: “Surviving Itzler”

30:41 Jesse is 300 years old according to his capacity

32:00 Lagging and Leading Indicators

34:40 Goal Setting

35:07 Bomb Three: “More isn’t better, better is better.” - Jesse Itzler

39:00 What Jesse does every year

40:08 Bomb Four: What is the ONE really big goal for the year associates with business, wellness, family, and personal - the four main buckets

40:56 What is Jesse’s BIG ASS CALENDAR CLUB?

42:26 Bomb Five: Learn how to schedule your life before your work

46:50 Bomb Six: “You don’t understand your relationship with time unless you understand the guarantees.” - Jesse Itzler

47:30 Bomb Seven: Do you know what you even want the money you’re working for, for?

48:30 Bomb Eight: Money should be used as a tool and not to impress people

53:52 The importance of your LIFE RESUME

56:22 The Three C’s : Compliment, Congratulate, and Console

58:16 Bomb Nine: The three c’s allow you to build a relationship which ultimately HELPS you

01:01:00 Take Brad and Jesse’s advice

01:02:49 How Jesse met Sarah

01:07:57 The book that Jesse recommends : Fit for Life, A New Beginning

01:11:04 The only way you get in touch with your intuition is having your alone time

01:14:00 Fear of Failure