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Mar 14, 2024

Justin is the co-founder of Own It Coaching, a multiple seven-figure coaching company that applies this health and performance philosophy to clients ranging from NHL stars, to Fortune 500 executives, to entrepreneurs looking to take that next step and level up. He’s also the creator of the Own It App, which provides simple data collection, meaningful insights, and personalized plans to help users OWN their habits and improve recovery, health, and performance. Justin has spoken at dozens of events, including the TEDx stage. He’s the host of the Sports Science and Recovery Podcast and The Own It Show.

Additionally, Justin is the author of three books (Amazon bestsellers), including Intent: A Practical Approach to Applied Sports Science for Athletic Development and Own It. Whether in his coaching, writing, or speaking, Justin is well-regarded for his ability to take complex scientific topics and distill them into practical, applicable action steps. He has a rare combination of the ability to understand the science of sports performance, sleep, and recovery on a deep level, while being able to translate and distill the complex topics into a from others can actually use.


In this episode, Justin and Brad discuss what it really means to own it and take control of your life. Health is wealth– take time for yourself.



  • Be prepared

  • Be a steward

  • Own it will change your life.


Make sure pre-order Justin’s new book: The Power of Ownership 


Follow Justin @JustinRoeth  

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Watch the full video episode on Brad’s Rumble here: 

Watch the full video episode on Brad’s Youtube Here: